To reference a website, it is advisable to work on your web writing. Here are 3 steps to be well referenced thanks to a good website article.
Publishing articles on a blog and working well on the content of your website are fundamental elements for success in being well referenced on Google. To go further in the interest of having a blog on your website, we will study the steps that allow you to improve your SEO thanks to quality articles on your website. In other words, it’s called web copywriting.
To summarize, improving SEO through articles on your website takes place in three steps:
- You publish relevant web articles on your website
- Articles generate keywords on which you are referenced
- Keywords drive traffic
Let’s now go into detail to specify the mechanisms that allow web writing to increase your natural referencing.
Writing articles on your website is an essential lever to increase your SEO.
Publishing relevant web articles on your website
To facilitate reflection, remember that in the context of this web article, we are only interested in the subject of SEO content, and more specifically web writing. We therefore consider that you have an already optimized technical base and that your website has been designed from the outset for SEO for Candle Stores. Do not hesitate to refer to our 13 tips to properly reference your site on Google, you will find everything you need there.
To return to the subject that interests us, it is important to show Google that your website is regularly animated with relevant and unique and original content. We insist on this point, because there is not much point in publishing content from a copy-paste of a Wikipedia page, it does not bring anything to your user.
Regularly publishing articles on your website must also respond to a well-defined SEO content strategy, and this will allow three things:
- Target precisely who you want your blog posts to address
- Choose topics and keywords that will be relevant to both your client and your Google SEO
- Knowing that you are investing in a content strategy that will produce results.
How often should you post on your blog to ensure good SEO ranking? A vital minimum is once a month, twice a month is starting to be a good pace. At SEO BRISK, we support clients on web writing plans ranging from one web blog article per month to 4 or even 5 per week. It is quite logically observed that the more blog articles you regularly publish on your website, the more your natural referencing will increase rapidly and in significant proportions.
Good SEO agencies know how to advise you on web writing plans and an appropriate content strategy.
Web articles generate keywords for your SEO
As part of an SEO strategy, it must be emphasized that if you content yourself with publishing news about your colleague’s farewell party or your presence at the Foire de Châlons, you will not get a lot of impact.
The primary objective of a web article is to allow you to position new keywords on your website.
Let’s imagine that you are a champagne house. Your potential customers carry out searches on the internet, such as: “Visit champagne cellar” or “Visit Reims cellar”. These are all keywords that we must imperatively identify as part of an SEO content strategy. And the objective of the web article that will be written for your site will be to position you on these keywords that we have just mentioned. Result, if the SEO strategy is successful, when a user types “cellar visit” on Google, there is a small chance that you can be on the first page of Google.
Knowing how to write a web article requires a master’s degree in web writing, SEO, and know-how by field of activity. Skills are rare.
Keywords generate web traffic
To continue on the example of the champagne house, if you appear on the first page of Google on a keyword like “Cellar visit”, it is very promising and it is the result of a good SEO strategy. Accompanied by quality web writing.
You should know that there is almost only the first page of Google that allows you to generate traffic on your website, so the more keywords you will have that allow you to position your site on the first page of Google, the more these keywords will refer Internet users to web articles on your website. This will be the reward for an excellent SEO strategy, which is built over the long term. SEO BRISK has accompanied dozens of companies in their Google referencing, and you can contact us if you need advice on web writing.
If you have understood this mechanism that allows web writing and blog articles to improve your natural referencing, remember one thing: in natural referencing, it takes time to observe solid results, it does not manifest not in fifteen days. The more you register for the long term, the more likely you are to have a very high quality natural referencing which will allow you to reach a large clientele.