Factors to Consider When Looking for an Enterprise Ecommerce Platform

When looking for an enterprise eCommerce platform, there are several factors to consider. These factors include the cloud-based nature of the platform, ease of use, integrations with third-party applications, and cost. These factors will help you find a platform that meets your needs. However, these factors can be difficult to determine before you begin your search.

Cloud-based nature of enterprise ecommerce platform

Cloud-based enterprise ecommerce platforms offer better scalability, flexibility, security, and agility. They also offer higher uptime and are ideal for outsourced IT departments. Additionally, they allow for customizing the platform. This flexibility enables businesses to offer a better user experience and cater to varying market conditions.

While SaaS software has been embraced across many industries, the enterprise ecommerce platform market has only recently been tapped. SaaS solutions that cater to the SME market have done well, such as Shopify and BigCommerce. However, Demandware and Salesforce Commerce Cloud are notable exceptions.

User-friendly interface

The success of your digital business depends on a user-friendly interface. A good UI should be easy to navigate and provide a high-quality user experience. If your UI fails to meet these standards, you will see revenue moving down, not up. It is important to keep in mind that the web audience is diverse and the needs of individual consumers differ. For this reason, your e-commerce platform must meet the expectations of the entire audience.

To create an intuitive user interface, start by identifying the end-goal and envisioning what you want your customers to accomplish. Make sure that you set usability goals, and then create compromises and measurement methods that will help your users reach those goals.

Integrations with third-party applications

Many integrations involve an API (application programming interface). These connections connect disparate systems and software applications through an ecommerce platform. This allows them to talk to each other and exchange data. Companies that focus on the customer often build these integrations, based on what customers need and what they think is valuable.

Integrating third-party applications with your ecommerce platform can simplify your customer’s shopping experience. It can reduce human involvement and save you time and money. A proper integration can also help you streamline your business processes by eliminating the need to manually import data from multiple systems.

Cost

There are several considerations when considering the cost of an enterprise ecommerce platform. Aside from the initial cost of the platform itself, recurring costs include licensing, hosting, and support retainers. Depending on the features and functionality of the platform, the cost of the platform can vary significantly.

When choosing an enterprise ecommerce platform, it is important to consider the needs of all stakeholders. These stakeholders include employees, customers, and vendors. An ecommerce platform that can handle a larger volume of business will cost more in the short and long run. An enterprise ecommerce platform must be flexible enough to support the business’s needs.