Why an SEO Expert is Essential for Your Digital Marketing Agency

Why an SEO Expert is Essential for Your Digital Marketing Agency

A digital marketing agency without an expert in search engine optimization can be like trying to build a house without a hammer or drive a car without gas. Without the right tool, it’s nearly impossible to get the job done effectively and efficiently. In this article, we’ll talk about why you need an SEO expert on your team and what makes them so important to have around.

Search Engine Optimization (SEO) Experts are integral to any successful digital marketing strategy

A digital marketing agency is only as good as its SEO expert. This is because the role of an SEO expert is to ensure that a website is visible and easily found by potential customers through search engines such as Google, Yahoo, and Bing. Without the help of an SEO expert, any company’s online marketing efforts will fall flat on its face. An SEO expert has three main tasks: First, they optimize your site so it can be found in search engine results pages (SERPs). 

Second, they make sure your website content is written in ways that make it easy for search engine crawlers to read. Third, they create links from other sites back to yours so you rank higher in SERPs. Together, these three actions are what create a strong foundation for all other aspects of digital marketing. You cannot have effective email campaigns or social media strategies without an SEO-friendly website, which means that your SEO specialist should be consulted at the very beginning stages of any project.

#1. They know what works and what doesn’t

An SEO expert will have a good understanding of what works and what doesn’t when it comes to ranking a website on search engines. They will also be up-to-date with the latest algorithm changes so that they can make the necessary changes to your website. 

They will be able to give you recommendations and advice on how you can improve your website. For example, if you notice that one page on your site gets a lot of visitors but another one doesn’t, they may be able to tell you why and what changes need to be made. 

An SEO expert understands that there are long-term goals that are more important than short-term ones and they will put effort into achieving them.

#2. They can help you set up search engine-friendly URLs

If you want your website to rank well on search engines, then you need to have SEO-friendly URLs. An SEO expert can help you set up your URLs for search engines. This way, when people search for keywords related to your business, your website will come up higher in the results. You’ll also see a boost in traffic. 

If you don’t know how to make these changes yourself, then it’s best to hire an SEO expert who has this knowledge and experience with digital marketing agencies. They can help you create URLs that are as clean and simple as possible, ensuring a good user experience for visitors. 

It’s worth noting that it’s not just about making them easier to read by humans – search engine crawlers like Google have trouble indexing complex or hard-to-read URLs (especially if there are spaces within the URL). 

#3. They make it easy for Google Bots to crawl your site

SEO experts know how to make your site easy for Google Bots to crawl. Optimizing your website’s architecture and on-page elements can help improve your visibility on search engine results pages (SERPs). In other words, they can help you attract more organic traffic to your site. 

What are the benefits of attracting more organic traffic? It means that people are coming to your site without any paid promotion or advertising! And this type of traffic will keep growing as long as you maintain your rankings in SERPs. 

Another benefit of ranking high in SERP is that you get a higher click-through rate (CTR) which leads to increased conversion rates. Ultimately, getting more organic traffic will help grow your business faster than it would with only paid promotion or advertising strategies.

#4. They create clickbait content

In order to create a successful digital marketing campaign, you need to have clickbait content. This is the kind of content that people will want to share and link to. without it, your campaign will fall flat. An SEO expert can help you create this kind of content.  They know what kinds of keywords to target so they’ll make sure their content has a high chance of ranking on Google. 

They also know how to engage with their audience in ways that encourage them to share their content. One way they do this is by using click-to-tweet links that allow readers to post links to their content with just one click. Click-to-tweet links are great because you can use them across social media platforms like Facebook, Twitter, LinkedIn, etc.

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#5. They utilize social media channels effectively

An effective social media strategy is essential for any business, especially a digital marketing agency. A good SEO expert will help you create content that not only looks good on your website and blog but also ranks well in search engines. In addition, they can help you build a strong social media presence and followership. They’ll also be able to provide tips and tricks to grow your following and increase engagement with your followers. 

You may even have them write guest posts or contribute to some of the other work they do for you! The great thing about an SEO expert is that their ability to make sure your site ranks well isn’t limited to just one platform. They are knowledgeable about how rankings work across all major platforms including Google, Bing, Yahoo!, and more.

#6. They provide traffic statistics to justify their work

Any digital marketing agency will tell you that website traffic is essential to the success of your business. Many businesses don’t realize that not all website traffic is equal. Some are merely window shoppers who don’t want to take any action; others might be on the cusp of converting but need a little more information before doing so. 

An SEO expert can help monitor and track different types of traffic. Then advise you on how best to allocate your resources and budget in order to optimize conversions. For example, if your business offers multiple product lines that cater to different customer segments, such as new parents and pet owners, an SEO expert can help you identify which traffic sources have the highest conversion rates among those groups of customers. Armed with this information, you can better target your ads and increase revenue.

#7. They drive targeted traffic through content writing, guest blogging, and on-page optimization

An SEO expert is essential for your digital marketing agency because they are the ones who drive targeted traffic to your website through content writing, guest blogging, and on-page optimization. Without targeted traffic, your website will not be seen by potential customers and you will not be able to generate leads or sales. 

An SEO expert can help you create targeted traffic by optimizing your website for search engines. Make sure your website appears as a top result for relevant keywords. They can also help increase traffic to your site by publishing new articles every week and engaging in social media promotion. If you want more clients with qualified leads, then it’s time that you invest in an SEO expert. We have all of the experience and knowledge to make your business successfully online. Call us today!


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