How to Use Instagram Stories to Market Your Business 

How to Use Instagram Stories to Market Your Business 

Live video is finally getting the attention it deserves. Platforms like Facebook and Twitter have already jumped on the bandwagon and rolled out their own versions of the feature. You can use a brilliant tool, Picuki Instagram stories viewer and editor anonymously without creating an Instagram account, you can also use SmiHub for the same. Now we see Instagram doing the same, with “Stories”. This will take social media marketing to another level for companies already on Instagram.

Facebook owns Instagram, so it’s no surprise that they decided to go this route. Whenever someone goes live on Instagram, you’ll see a “live” icon in their profile’s Stories bar. Only followers will see this notification.

Unlike Facebook and Twitter, Instagram Stories don’t depend on the live footage you shoot. Instead, the video disappears after 24 hours. This was meant to cater to people who are worried that their videos will become part of internet history that may come back to haunt them one day.

So how can you start using Instagram Stories for your brand? You can either hire services from social media marketing companies or follow these guidelines.

A quick guide to using Instagram Stories

Here’s a simple step-by-step guide to setting up a live feed on Instagram:

  • Click the plus sign in the upper left corner of the screen.
  • Then press the round button to take a picture or hold it for 10 seconds to start recording a video.
  • You can now use one of three types of pens to start drawing on your photo/video and add emoticons. Color filters are also available.
  • Click the checkmark icon when you’re done.

This will publish your video to your feed. To see who has seen a video, swipe up on your story. If they’re viewing people you’d like to block, simply click the “X” next to their name.

Building credibility and followers

Creating Instagram stories regularly can bring more followers to your channel and make your profile more visible. Just make sure you promote your company’s content on the other social media channels you promote. If you need help in this area, you can hire an internet marketing agency to handle it for you.

What makes Stories a neat addition is that they fit perfectly into Instagram’s ideal of showcasing beautiful and curated content from your everyday life. With the right strategy, you can create creative ways to use images and videos to strengthen your brand.

Use stickers and special effects

Instagram offers ways to capture the attention of your audience; use them. Add special effects, use stickers, and add cool hashtags. Reach out to the right people. Get the word out about yourself to get those followers who like you.

When you share a story, always remember to include a call to action. Your audience won’t act (or very rarely) unless you tell them what to do. Every time you create any content, you should know what you want the results to be after your audience views it.

Instagram continues to skyrocket in popularity as smartphone cameras get better at capturing high-quality images and videos. To learn more about this social media powerhouse and get more tips on how to get Instagram followers


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