If you’re like most business owners, you want your marketing strategy to generate more leads and sales. However, you are juggling a lot of balls and may not have the time or resources to invest in a major marketing initiative.
Here are some simple, yet effective ways to “supercharge” your B2B marketing strategy so you can get more leads and sales without breaking the bank:
Don’t Ignore Whatsapp
With over 2 billion users, WhatsApp is one of the most popular messaging apps in the world. While it’s primarily used for personal communication, it can also be a powerful marketing tool.
WhatsApp Web Sender allows you to send messages, images, videos, and even voice notes to your audience. You can also create groups so you can easily stay in touch with your team or If you want a more engaging dashboard for your Whatsapp marketing campaign, use tools such as WhatsApp Marketing chrome extension. It provides you with a list of all your contacts, groups, and messages in one place.
Use Live Videos
One of the most effective ways to engage your audience is by using live video. Live video allows you to connect with your audience in a more personal way and build rapport quickly.
A recent study shows that 80% of people prefer watching live videos to reading blog posts. Furthermore, live videos are more likely to be shared than other types of content (such as static images or text-based posts).
So if you’re not using live video to market your business, you’re missing out on a huge opportunity. There are a number of platforms you can use to host your live videos, such as Facebook Live, YouTube Live, and Periscope.
Use Paid Advertising
Another way to supercharge your B2B marketing strategy is by using paid advertising. Paid ads can be a great way to reach a larger audience and generate leads quickly.
However, it’s important to use paid advertising wisely. You don’t want to spend your entire marketing budget on paid ads without seeing a return on your investment.
Instead, focus on using paid advertising to reach your target audience and create relevant, targeted ads that offer something of value (such as a free e-book or white paper).
Use Social Media Influencers
Social media influencers can be a powerful asset for your business. When you partner with an influencer, you can tap into their audience and reach a larger number of people.
But it’s important to choose the right influencer for your business. Make sure they align with your brand values and that their audience is relevant to your target market.
Additionally, don’t forget to negotiate the terms of your partnership. You’ll want to make sure you’re both getting something out of the deal.
Focus on Local SEO
Your local SEO ranking is an integral part of your marketing strategy. If you’re not ranking high in local search results, you’re missing out on a lot of potential leads and customers.
There are a number of things you can do to improve your local SEO ranking, such as claiming your Google My Business listing, optimizing your website for local keywords, and creating localized content.
Adopt Brand Storytelling
People love a good story. And when you tell your brand’s story, you can connect with your audience on a deeper level and build loyalty.
Your brand story should be unique, relatable, and authentic. It should also be consistent across all of your marketing channels.
Brand storytelling is particularly important if you cater to a millennial audience. This generation is known for being purpose-driven and they’re more likely to support brands that align with their values.
By implementing these simple yet effective tips, you can easily supercharge your B2B marketing strategy. So what are you waiting for? Start putting these tips into practice and see how they can help you get more leads and sales.