How can you increase book sales? This is a question I get a lot from our community’s authors. It would be good to be able to get your book into the hands of people after you’ve put in the hard work of creating it and even getting it published. However, everyone who has ever tried to market a book knows that it isn’t easy.
Publisher Rocket, a sophisticated piece of book promotion software, may help with that. What is Publisher Rocket, and how can it help you write and advertise your book? In this piece, I’ll share my thoughts about Publisher Rocket. I’ll also discuss how I utilise the tool myself.
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Before we begin, let me state that I was not compensated for writing this review, however I do want to be completely upfront and inform you that the links below are affiliate links. Of course, this has no bearing on your final cost, and it had no bearing on my choice of software.
How I Use Publisher Rocket?
I’m sure I’m not the only one who finds it difficult to come up with titles, subtitles, and descriptions for my novels. How can you condense a full book into a few words, a single phrase, or a brief summary? It isn’t feasible.
After publishing 10 books, I’ve discovered that your book title, subtitle, and description are not intended to describe the substance of your book.
I was able to locate the perfect terms to utilise using Publisher Rocket to ensure that my book found the proper audience. I’ve used it to persuade publishers to purchase my works. It helped me turn one of my books into a #1 Amazon bestseller in its category. I’m even using it right now while I finish writing Crowdsourcing Paris: Memoirs of 12 Parisian Adventures.
Publisher Rocket is a tool that aids in the understanding of how people use Amazon and select books to purchase. It works on both PCs and Macs, which is convenient, and you can get it here.
Publisher Rocket is mostly a search engine. It assists you in determining what readers desire and how to connect with them through your publications. Here are some of the features available in Publisher Rocket:
Publisher Rocket Search Features
Let’s look at Publisher Rocket’s four search options, the kind of data they give, and how you can utilise that data to increase your book sales.
1. Keyword Search Feature
You may use up to seven keywords to describe your book when you publish it on Amazon. It’s difficult to choose these keywords, so most individuals just type anything comes to mind so they can get on with publishing. This is a significant error, because these seven keywords may make or break the success of your book.
You’re merely guessing without any data on which keywords will truly benefit your book. This is why Publisher Rocket’s ability to assist you in choosing the ideal keywords is so beneficial.
Here’s how to utilise it to come up with the ideal keywords for your book:
Enter your keyword suggestions here. Begin by entering your book’s theme, genre, subgenre, book concept, or any other descriptive term into Rocket’s Keyword Search tool.
Obtain the information. Publisher Rocket will generate a list of suitable keywords as well as a wealth of other information. You’ll discover five things for each term: the number of other books that use that keyword, monthly earnings for that keyword, monthly Google searches, monthly Amazon searches, and how difficult it will be for your book to compete for that phrase.
Select the most appropriate keywords for your book. Find the “sweet spot” that balances all of the indicators to find your greatest keywords. A term with a large search volume, a low competition score, and a respectable earning potential is ideal.
Keep in mind that the information you obtain is accurate, but it is also susceptible to change as consumers seek out new types of books over time.
You may need to adjust your keywords on a regular basis depending on what people are looking for. The good thing is that you can keep track of your keywords using Publisher Rocket and make intelligent judgments about when to select new ones.
Category Search Feature
Amazon employs a variety of tools to get your book in front of readers, including keywords. The categories you choose for your book will affect where it appears on Amazon and which people will be suggested it.
The genres and subgenres under which you may post your book on Amazon are called categories, and it’s crucial to categorise your book correctly. If your book is classified alongside cosy mystery books, readers looking for a fresh science fiction novel will have a difficult time finding it.
You may browse a full database of Amazon categories and subcategories to locate the one that’s suitable for you. Once you’ve identified a potential category, you may dive deeper for more information.
This is how Publisher Rocket makes categories entertaining. If you want your book to be a top seller, it must be number one in the category you choose. But how many books must you sell to be number one? What if you had the option of selecting a smaller, less competitive category in which to rank first?
Publisher Rocket has all of this information. Rocket will even tell you how many books you need to sell to be number one in that category.
When you reach the top of a category, Amazon will award you with an orange bestseller ribbon, which will help you sell even more books.
I was able to obtain one book I published a #1 bestseller tag by its title for months on end without adjusting its marketing in any way because I figured out the categories. That would not have been possible without Publisher Rocket.
Competition Analyzer Feature
Wouldn’t it be great if you could see how much money comparable books like yours make? Assume you’re working on a memoir about Paris, like I am. Wouldn’t it be interesting to observe how two of the genre’s most popular novels, Paris to the Moon and A Paris Year, are doing? (Not very well, to be honest: $163 and $542 a month, respectively.)
What’s the best way to find out? The Competition Analyzer from Publisher Rocket will show you this. Rocket will answer with a list of your top 10 books that are comparable to your search topic.
This data can help you understand how your book compares to others in its genre.
This is my favourite feature of Publisher Rocket because it allows me to see how the books I enjoy (or despise!) are performing in the industry, and once you have a better grasp of the market, you can better figure out how your books will fit in.
AMS Keyword Search Feature
AMS advertisements, Amazon’s native advertising technology, may be quite effective. Because to AMS advertisements, one of my books is currently selling 400 to 600 copies and earning over $2,400 each month. And it was released nearly a decade ago!
However, if you don’t use AMS advertisements correctly, they may be a major waste of money.
Picking which keywords to use for your AMS advertisements is comparable to choosing Amazon keywords. However, there are additional factors to consider when creating an AMS term, and Publisher Rocket’s AMS Keyword Search function can assist you.
You’ll use the AMS Keyword Tool to search for your book’s theme, genre, subgenre, book concept, or any other term connected to your book, just like you would with the Keyword Search Tool. You may also look for terms like “Books like Ready Player One” or “similar writers to Ray Bradbury” that your audience could utilise.
You’ll then acquire data on more than than conventional keywords using Publisher Rocket’s AMS keyword search. Author names, book titles, and ASINs of comparable books are also included.
Even while AMS advertisements have helped my books earn thousands of dollars, I am far from an expert. Check out Dave Chesson’s free AMS Advertisements course if you want to learn more about how to utilise AMS ads for your books. It’s quite useful (and, one again, completely free) and will undoubtedly help you sell more books.